I Built a GTA-Style Video Game About My Sales Job

I sell bottleless water coolers for a living. I drive around Wisconsin, talk businesses out of their 5-gallon jug delivery service, and replace the jugs with coolers that filter their existing water line.

It is, on paper, not the most cinematic job in America.

So I made it into a video game.

▶ Play Hydration Hustler →

What it is

It's a top-down, open-world driving game in the spirit of GTA, with the crime and violence swapped out for B2B sales. You drive a Bottleless Nation company car around a procedurally generated Wisconsin city. Buildings are real prospects with names like Walleye Mutual Insurance, Cheddarworks CPA, Stoughton Steel & Mfg, and Dane County Veterinary. Each one is currently buying jugs from somebody, and your job is to convince them to switch.

The loop is the same loop I run every day in real life:

Card — drive to a prospect, walk in cold
Appointment — handle their objections well enough to get a follow-up booked
Demo — show off the cooler (cold tap, hot tap, sparkling tap)
Sale — close the deal, collect the commission

That funnel — Cards → Appointments → Demos → Sales — is the actual KPI we track at Bottleless Nation. We call it CADS. The HUD on the right side of the game tracks it in real time.

The pitches are real

When you walk into a building, the prospect throws a real B2B objection at you. "We're under contract with Culligan until next year." "We don't drink that much water — is this even worth it?" "Filtered tap water? That sounds kinda gross."

You get three multiple-choice answers. Some of them are the right call. Some of them are funny but tank the deal.

"Tap water builds character." (-2 points)

"Look at this jacket. Look me in the eye." (-1 point)

"Triple-stage carbon, sediment, and reverse-osmosis. Cleaner than your jugs." (+2 points)

If you collect enough good answers across three objections, you book the appointment. The pitches are pulled from real objections I've heard in the field, and the good responses are roughly the responses that actually work.

The chaos

To keep it from feeling like a dialogue tree, I added the things that make a city feel alive:

Civilian traffic weaving through intersections
Pedestrians scattering off the sidewalks when you blow by
AquaJug delivery trucks — the rival 5-gallon jug company — that will spill water all over your windshield if you hit them
Cash, leads, and turbo pickups scattered on the roads
Boost (Shift on desktop, button on mobile) with a regenerating meter
Coffee shops that give you 5 seconds of actual turbo
Flash Sale events where a random prospect lights up gold and pays 3× commission if you close them in 45 seconds
Combo multiplier for chaining sales together quickly

Get a near-miss with a jug truck at high speed and you get a small cash bonus and a quick slow-mo bullet-time blip. Hit one and you get soaked and slowed down.

Why

Two reasons.

First, my actual day job is field sales, but I also build software. Most of what I build is internal tooling — dashboards, CRM workflows, AI agents that summarize my calls, route optimizers for my driving day. None of it makes a great portfolio piece because it's all bound up with proprietary data. A video game is the rare thing I can ship publicly and let anyone touch.

Second, I think people misunderstand what B2B field sales actually is. They think it's slick. It's not. It's mostly driving. The drive between two appointments is the job. Most of the work is just being there, in the parking lot, ready to walk into the next office. A game built around that reality — the driving, the routing, the pacing of CADS — gets the texture across in a way a pitch deck never could.

You'll get the gist of what I do for a living within about three minutes of playing.

Play it

Desktop or mobile. WASD or a virtual joystick. No download, no account, no email gate.

▶ Hydration Hustler is live at /game

If it crashes on your device or feels off in any specific way, let me know via the contact page. It's a single-page Canvas game I wrote start-to-finish in an afternoon, so there are almost certainly rough edges I haven't found yet.

Have fun. Retire the jug.